About the Job: - Afaq Security, Saudi Arabia’s national space champion that is leading efforts to develop satellite and space industries in is looking for a Marketing and Branding Manager to join our growing company. Based in our office in Riyadh, you will develop the overarching Marketing, Communications and Branding strategies for this important initiative. - This role is also responsible leading the Marketing & Branding department through the planning and implementation of commercial processes, projects, and initiatives to maximize top and bottom-line results. This role also oversees preparation of marketing campaigns, and applies efficient, action-oriented, and innovative recommendations to drive sales and optimize costs. Key Accountabilities: • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door • Deploy successful marketing campaigns and own their implementation from ideation to execution • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis • Produce valuable and engaging content for our website and blog that attracts and converts our target groups • Build strategic relationships and partner with key industry players, agencies and vendors • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely • Oversee and approve marketing material, from website banners to hard copy brochures and case studies • Measure and report on the performance of marketing campaigns, gain insight and assess against goals Analyze consumer behavior and adjust email and advertising campaigns accordingly
